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While at Animatrix, I collaborated directly with the executive staff at Clinique to create Cyberface, a pioneering series of interactive projects that reinforced branding and motivated consumers to purchase.
I translated all existing design/marketing system (Irving Penn photos, print campaigns, legacy product shots & descriptions) and data into digital assets, worked on a cross-functional team to develop and design the structure and user interface, created high quality images, microactions.
The challenge was to maintain Clinique's unique brand within the framework of an engaging design that would evolve with technology. Our design served as the basis for Clinique's first website.
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